Q: What do you view as the biggest threat in protecting a brand?
A: Believing that serialization can be used for authentication purposes.
Q: What factors do you believe will shape the future of the Brand Production Industry?
A: Legislations and the impact of online sales on product counterfeiting.
Q: What techniques do you believe can be effective to chase and stop counterfeiters both domestically and internally?
A: Algorithmic approaches consolidating the authentication process and the tracking of the counterfeiting supply chain.
Q: What strategies do you propose for protecting brands from every possible threat of the digital world?
A: Use software to automatically detect and report counterfeit cases.