Image Source: Step up Business School
Bolt Mobility, a micro-mobility company that is co-founded by Olympic sprinter Usain Bolt, recently has launched an in-app navigation system for its e-scooters named “MobilityOS”. This feature allows Bolt’s users to mount their smartphones and charge by the scooter.
The act of adding a phone mount to a scooter along with in-app navigation is a different thing in the shared scooter market. Not many shared e-scooters include phone mounts, a shocking oversight considering that it’s 2021, and most people who ride scooters likely outsource their navigation to Google Maps or Apple Maps. That said, some operators told TechCrunch giving distraction-prone riders a screen to look at when approaching intersections is a safety risk, not to mention the probable costs associated with having to fix or replace mounts that get damaged on the tough city streets.
Image Source: The Verge
Bolt’s MobilityOS incorporate map visualization provided by Google Maps, but the navigation system is built in-house to include city-specific geo-fences for each distinctive ride, which assist riders on street with bike lanes away from dangerous, sensitive, or high traffic areas. Bolt also added a system that encourages users to park vehicles safely and keep sidewalks clean with “reward parking zones”.
The mount on the Bolt Twos is also a built-in wireless smartphone charger powered by the scooter exchangeable batteries. Many of you now think that it might affect the scooter battery, but the impact on the scooter battery is minimal said by the company.
Currently, in 33 cities Bolt scooters are present, towns, cities across the United States. mobility and the Bolt Twos are already live in Miami, the company’s hometown. The navigation system will arrive in Bolt’s other market in the first quarter of next year. The new scooters will arrive soon into the new market, Bolt hasn’t announced yet, and into existing markets as older fleets are updated.
In regards to competition, Voi, which mainly operates in Europe, does have a phone mount, but most of the bike companies like, Veo, Spin, Lime, and Bird don’t have yet. At the moment Superpedestrian and Veo say they are working on getting phone holders on their fleets now. And lime is testing them on its Gen4 Scooter in Stockholm before making any further decision about rolling them globally.