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Xiaomi, a Chinese smartphone brand, sold more phones in June than Samsung and Apple, according to Counterpoint Research. For the first time, Xiaomi surpassed Apple as the most popular smartphone brand in the world, selling the most devices in the company’s history.
Xiaomi’s sales increased by 26% in June, 2021 compared to the previous month, giving the firm a 17.1% share of the total number of smartphones sold worldwide, according to Counterpoint. According to the report, Samsung and Apple sold 15.7% and 14.3 % of all handsets sold over the same time period, respectively.
Sales from China, Europe, and India boosted Xiaomi’s growth in June. Xiaomi was the fastest growing brand in China in June, thanks to the Redmi 9, Redmi Note 9, and Redmi K series. Xiaomi was the second-largest smartphone manufacturer by shipment in the quarter that ended in June, following Samsung. According to the most recent statistics from Counterpoint, Xiaomi’s expansion in Huawei and Honor’s historical regions, such as Africa, China, Europe, and the Middle East, helped teach this milestone. Xiaomi was formed in 2010, and its first smartphone was introduced in 2011.
Xiaomi’s sales increased by 26% in June compared to the previous month, giving the firm a 17.1% share of the total number of smartphones sold worldwide, according to Counterpoint. According to the report, Samsung and Apple sold 15.7% and 14.3 % of all handsets sold over the same time period, respectively.
In a statement, Tarun Pathak, research director at Counterpoint, stated, ever since Huawei’s slide began, Xiaomi has been making continuous and aggressive attempts to fill the vacuum caused by this loss. Xiaomi has been expanding in Huawei’s heritage markets, including as China, Europe, the Middle East, and Africa, according to him.
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In reality, according to Strategy Analytics research released, Xiaomi was the top smartphone brand in Europe for the three months between April and June, accounting for approximately 25% of the market. In India, one of the world’s fastest-growing smartphone markets, Xiaomi retains the market leader.
Xiaomi is moving towards the high-end sector, which is presently dominated by premium smartphones like Samsung and Apple, despite the fact that most of its phones are still geared at the general market. Samsung’s output has been harmed by a new wave of COVID-19 epidemic in Vietnam, where the company maintains a manufacturing unit. According to the research firm, depending on the situation in Vietnam, Samsung may still be behind Xiaomi in sales. Samsung, on the other hand, could be able to recover its lead if the situation improves.
This isn’t expected to be a long-term trend, and we anticipate Samsung to reclaim the lead in the near future. Nonetheless, Xiaomi has triumphed, and the firm will now set its sights on Samsung’s throne.