Microsoft said Tuesday 7th September 2021 that it has bought Clipchamp, a start-up that makes video editing software for both individuals and businesses. The deal’s terms were not disclosed.
The technology is in keeping with Microsoft’s multi-year drive to expand its productivity software products for both consumers and businesses. In August 2021, Microsoft announced impending price hikes for its Office 365 subscriptions, citing new features such as the Teams collaboration tool. Although Clipchamp has a Windows client, the service’s strength lies in its ability to tap on Internet computing resources.
Chris Pratley, corporate vice president of Microsoft’s Office Media Group, said, Clipchamp’s technical approach is to combine the simplicity of a web app with the ability to process video using the full computing power of a PC with graphics processing unit (GPU) acceleration, something that was previously limited to traditional video applications. According to the reports, the Clipchamp services are not currently accessible under a Microsoft license agreement.
Image Source: Clipchamp
According to LinkedIn, Clipchamp was formed in 2013 and is headquartered in Brisbane, Australia. It employs 92 people. Ten13 and Tola Capital are two investors.
Clipchamp said in July 2021 that it had 17 million registered users and had been adopted by over 390,000 businesses, growing 54% year over year. Deloitte, Google, Microsoft, and Zendesk are just a few of the organizations who utilize Clipchamp’s software, according to the company’s website.
In the 9:16 aspect ratio, which works with Facebook’s Instagram Stories and TikTok, the start-up claimed a 140 percent increase in exports. Clipchamp was also used for screen recording and webcam recording. As the epidemic continued in the second quarter, Facebook said that its family of applications had 3.51 billion monthly users, up 12% year over year. The news comes only three weeks after Adobe announced the $1.275 billion acquisition of Frame.io, a company whose software allows users to comment on films while they’re being edited. Microsoft has already expressed an interest in video, having discussed acquiring TikTok’s U.S. business last year. TikTok ultimately decided not to move further.