As the COVID-19 pandemic worsens, social distancing has become an unavoidable part of our daily routines. The places we go on a regular basis are most likely unsafe because they might have a high infection risk. Last September, Amazon unveiled a new contactless payment option. Now, Amazon is expanding this technology to allows customers to pay by scanning their palm print to several Whole Foods Stores in Seattle, with the goal of reaching a larger audience.
This technology works by scanning a palm and linking it to a credit card. Using this method, shoppers can now pay for their books or groceries by just waving their palm over a scanner. When Amazon first unveiled the palm scanning technology, it sparked privacy issues and experts questioned whether users would be happy using it.
Customers will be able to register their palms at kiosks in the Whole Foods Stores which will enable them to link it with a credit card and to the palm scan. Amazon One users need to relink their cards once to be able to use them at Whole Foods. Users will be able to connect their prime accounts to their scanners in order to receive the subscriptions. So, what’s the whole point of a palm scan? As far as biometric choices go, Kumar says it’s a pretty good body part. “You can’t decide a person’s identity by looking at an image of their palm,” he wrote.
According to Amazon’s palm scanning technology, the minute characteristics of your palm, both surface area information, like lines and ridges as well as subcutaneous features like vein patterns are scanned to recognize a customer enabling them to use the biometric scan as an alternative and technically faster method of checking out than fumbling around with a credit card.
Arun Rajan, Chief Technology Officer at Whole Foods said “We’re always looking for new and innovative ways to improve the shopping experience for our customers”.
The company stated that Amazon One is a new payment choice at checkout will not affect the current duties of Whole Foods Market Team Members. The launch of palm scanning technology is a part of Amazon’s drive to make shopping in person more like buying items online with a single click. A tactic that retail experts refer to as reducing friction and that usually leads to consumers spending more.
It is yet to be seen the implication of this technology in other areas.