China’s skies are rapidly becoming a battleground for advertising. A huge, mysterious QR code appeared in the night sky of Shanghai on 22nd April 2021.
In Shanghai, Eastern China, 1500 strong drones developed a scan-able QR code to commemorate the first anniversary of the Chinese video game Princess Connect! Re: Dive. A two-minute light show was set up by a large number of computer-operated drones from Bilbili, a popular video streaming platform. It also displayed more drone formations, including representations of game characters and a “happy birthday” note, creating an illuminated image. This QR code could be scanned directly that took the user to the game’s download page.
Have a look at how amazing it was!
Princess Connect! Re Dive, a role-playing video game first unveiled in Japan in 2018.
In spite of that Re dive is a Japanese video game developed by Cygames. It was released in Japan on February 15, 2018 for Android and iOS devices. The game was announced in August 2016 as a sequel to Princess Connect! which was released on February 18, 2015 and ended service in June 2016.
This game is a multiplayer real time action role playing game that can handle up to five players in different modes such as main quests and player versus player arena mode. Character specific memory pieces may be reused for new characters. Players can also create clans to qualify for clan battles, which are similar to raid battles in a traditional massively multiplayer online game.
Bilbili’s marketing campaign for Princess Connect! Re Dive included putting up big QR code in public places, according to gaming analyst Daniel Ahmed, Bilbili used a similar stunt to advertise the game last summer, when it painted a giant QR code on one side of its shanghai headquarters. This marketing company has been adopting a different approach than traditional marketing. We can expect something equally cool in coming times as well.