The Emerging Competition and Need for Voice Recognition Feature in Vehicles


New vehicles are coming up with exciting new feature every day and it is becoming more and more difficult for manufacturers to differentiate themselves among each other. Manufacturers can use digital voice assistants to optimize customer interface, and can also be a product differentiator, as well as a forum for new service and sales opportunities based on requests received by drivers. The industry is now getting more saturated due to these new innovations which means that sales will gradually go up and down.

Digital voice activated assistants have caused an excitement, with their presence already on our tablets, computers, smartwatches, and even our homes. With the impressive and growing gains in natural language understanding and speech accuracies, technology has contributed to an increasing appetite for companies to continue creating voice enabled technologies that go beyond the private sector.

When new cars were introduced with the phenomenon known as spreading futurities during the last two decades, it was generally hoped that voice control would be the magic formula for dashboards cluttered with buttons and switches. Speech recognition feature was earlier found only in luxury cars but now automobile industry is making sure to have an uninterrupted connection between your car, home and all the devices. Tech giants like Amazon and Google are eagerly making connections with automakers to make their way to car market.

BMW 7 Series introduced iDrive in 2001 and it was the first step in modern era. In addition to the central rotary controller, voice recognition was the main features for this automobile. Ford was the third manufacturer to have voice control introduced in cars. Ford was the third automaker to use voice recognition in their vehicles. It worked with Microsoft to bring Sync to market which was driven by Microsoft Auto OS. You may use certain smart devices to deliver messages and make phone calls, as well as listen to music from a USB-connected MP3 player. The interface used voice guidance, and drivers had to navigate down to full commands.

According to Automotive World, by 2028 voice assistants are expected to feature in almost 90% of new cars sold worldwide. Amazon, Google, Nuance, IBM, and other companies are struggling for the title of default assistant. The ability of in-vehicle systems to interact with other platforms such as smartphones and home automation is likely to be a crucial factor in their performance.


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