Vodafone Connected Consumer 2030 Is On the Path to Revolutionize Our World with Smart Tech


Image Courtesy: Metaswitch

The world has come to a crossroads. Society is concurrently confronted with a range of once-in-a-generation concerns, ranging from climate change’s complicated consequences, decreasing resources, and aging populations to geopolitical instability and healthcare crises. These longer-term issues can be disturbed at any time, especially in a period when uncertainty seems to be the only certainty- worldwide pandemic, for example, changed many communities in a matter of days. However, as the recent Covoid-19 crisis has shown, turbulence can result in constructive transformation. ‘Over the last 18 months, the globe has seen a great shift in dynamic and demand for connectivity, as people have come to rely on technology to stay connected with the outside world,’ says Alex Forment-Curtil, CEO of Vodafone Group. ‘Consumers now have a better awareness of connection and how it may revolutionize their daily lives,’ says the report.

 ‘The thread that unites our digital infrastructure, apps, and the content will be connectivity.’ As a result, customers will experience increased connectivity within the next decade, paving the way for new experiences that will significantly impact individuals’ lives and society. Increased connectivity brings up new options for supporting the globe in overcoming significant societal challenges and improving customers’ lives worldwide. Therefore, this admiration is projected to grow over the next decade. According to ManTech Advisor, by 2030, the global number of linked devices will reach 125 billion, or about 15 devices per person. Let’s admit it: most current smart devices aren’t providing the kinds of advances we need to better our lives and the world around us.

Gosling says that smart washing machines are one example of this. People are more interested in intelligent features like weighing the load to optimize water usage, according to him, than in just turning on their washing machine from their phone (there’s a massive button on the front for that). Sustainability, smart cities and mobility, linked care, ethical connectivity, and ‘next tech’ are all included in the paper. “People want smart technology, but not clever for the sake of smart,” argues Simon Gosling, futurist and founder of Great Intro. In terms of sustainability, the paper cites Allied Market Research’s prediction that green technology will be valued at £36 billion by 2027.

Image Courtesy: connectedconsumer2030.com

Allowing more people access to international communication and service flows, according to McKinsey, may enhance GDP by £1.4 trillion ($2 trillion, €1.7 trillion) by 2030 while also releasing more significant human potential. In collaboration with Vodafone Smart Tech, the Future Laboratory analyses what the next decade of transformation, propelled by connectivity, will look like in this report.

We look into customers who are connected are developing new consumer mindsets. How will we use connectedness to build a more resilient, circular, and regenerative society? The use of intelligent urban infrastructure and mobility systems is on the rise. The effect of connection on the healthcare system and the broader health ecosystem What role will new technologies play in incorporating integrity and communal ethical norms? What impact will future technological interfaces and modalities of interaction have on our experience of the world?

Society transforms itself through the application of technology

We’ve discovered the developing themes that will shape the next decade of connection and beyond as a result of this investigation. ‘Connectivity is the fabric that will lay beneath all of our digital infrastructure, applications, and content,’ says Vinod Kumar, CEO of Vodafone Business. As a result, customers will see connectivity considerably more in the next decade, enabling new experiences that will radically impact individual lives and society.’ Vodafone’s collaboration with the Department for Environment, Food and Rural Affairs (Defra) and Forest Research, which uses NB-IoT sensors connected to trees to measure the impact of temperature, humidity, and soil moisture on tree growth and function, is one example of an NCS. Smart cities and mobility will be critical to sustainability initiatives, but they will also help inhabitants live better lives. The best ideas might go unnoticed and blend into the background.

“Technology does not revolutionize civilization,” according to Sanderson. “Society transforms itself through the application of technology.”

Cities that adopt smart transportation, according to Sanderson, will be greener, quieter, and more habitable. He also brings up the intriguing but still-nascent concept of structures that can adapt to the needs of those living in them.


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